James C. Row, C.F.A., Founder and CEO of Capturiant, a new company that is working to be the leading environmental asset registry and exchange, believes that he has created new hope for bringing added expertise and clarity to the multi-trillion dollar “environmental asset” market. For too long, ambiguous and sometimes misleading terms like “green” or “ESG” have been used by unregulated and unqualified nonprofit activists to seemingly arbitrarily praise or condemn corporations or asset classes, such that these labels have no clear meaning. Capturiant works to improve standards and methodologies to bring sanity and greater clarity to the debate around what constitutes an environmental asset.
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